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Five Tips for a Professional Looking Brochure


Company brochures are great marketing methods to improve your business, but many brochures aren't up to standard. The information is there but the design leaves a lot to be desired. No one is going to read the information if the design doesn't catch their eye. Keep customers eyes on your brochure and make revenue with the most professional designs. The cover attracts people to the brochure. It's the introduction to the information provided inside and the first ting customers see. Cut back on the font and add colors and images. Make it appealing.Images make or break a brochure. The best images are high resolution. We're used to sharp, clear, crisp images on smartphones, TVs, tablets and more that it's become the standard of professional photos. Faded, pixilated or blurry images lower the quality of the brochure, cheapens the company brand and lacks professionalism. Color images are best, but if you're thinking about black and white photos it must be just as vibrant and beautiful as the color ones. Don't let the images online fool you; print out a sample of the photo to see how it looks on paper. Color can be the best thing for a brochure or the worst thing ever. Too much color destroys the brochure; not enough color makes it stale and boring. Make your brochure stand out from the competition by making a positive impression on consumers. Colors that represent the company is a good start. Pair it with the images and see how it looks visually. Add or take away colors until the color scheme looks pleasing to your eye.Font is the style you write the words. While it looks pleasing to have cursive or crazy-looking fonts the customer has to read it. It doesn't matter what font is used if no one understands the message. Those fonts are also gimmicky, childish and unprofessional. Stick with legible fonts so everyone can read it. Add italics, bold, underlines and larger font to complement the chosen font, but don't use it if it will make the brochure look bad. Professional brochures use at least two different fonts (one for the headline and subheadings, another fore the message).Complete the look of the brochure with brochure printing. Match the finish product to the print layout. If you plan on folding in thirds each part of the brochure has to fit in the appropriate space. The same for print jobs that fold in half. The other four tips don't matter if it doesn't look good in print. For example decorating a brochure on a 8.5 x 11 layout will not look right if it prints in 11 x 13, 8.5 x 13 or 4 x 4. That's wasted paper and wasted time. Use print bleeds in the layout. Print bleeds are the small white space available for cutting, trimming and so on. Finally choose good paper. Glossy, thick and thin sheets of paper does matter. Choose the best paper for the purpose.It doesn't matter how you design it. These tips will make your brochure a professional quality design. Of course it doesn't hurt to contact us. We can make the brochure for you.

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