Direct Mail Is as Effective as Ever!
Although digital marketing is garnering in popularity, direct physical mail marketing stays the course as a successful marketing avenue. This study revealed that businesses who used direct mailing as part of their marketing strategy, gained a 10% increase in visitors to their websites. Also revealed by the study - 56% of consumers considered direct mail “to be the 'most trustworthy' of media channels,” and 48% kept the businesses' mailings “for future reference.” Finally, it
