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One can use direct mail marketing for a number of purposes. You can send direct mail to your existing clients to let them know about one of your special offers. If you’re having a big sale, you can use direct mail to inform your customers in advance. If you’re just looking to expand your customer base, you can send direct mail to a list of people who have expressed interest in your kind of product before. If you’re launching a new product or service, there is no better way of

Short run printing has numerous benefits to first-time authors who want to market a book without wanting to spend their life savings printing more books than they'll likely sell. In the realm of PR, it can also be an excellent method in helping to promote your book. But, overall, you should think about other money-saving production aspects to your book that are decided before the short run printing process. Using Short Runs for the Media In the world of PR, you want to have a

Whether you're considering producing a tri-fold mailer, an oversized postcard, a full-color catalog or any other creative direct mail piece, the ultimate purpose is to keep your brand in the minds of your current customers, make potential customers aware of your company and the products or services you offer and generate new and return business. And while it's pretty obvious that well-designed direct mail will always include certain components, such as your company contact in

Newsletters are an important part of many growing businesses. If your business is beginning to expand, a newsletter can help to keep employees current with what’s going on in the company. When companies grow bigger, it’s often easy to lose track of things. One arm doesn’t know what the other arm is doing. You can avoid this with an employee newsletter. Or you can send newsletters to customers to keep them informed about improvements in your products and services. Let yo